Pepsi
Salesman
A
disappointed salesman of Pepsi returns from his Middle East
assignment.
A friend asked, "Why werent you successful
with the Arabs?"
The salesman explained, "When
I got posted in the Middle East, I was Very confident that
I will make a good sales pitch as Pepsi is virtually unknown
there.
But, I had a problem I didnt know to speak Arabic.
So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand...
totally exhausted and panting.
Second, the man is drinking
our Pepsi and
Third, our man is now totally refreshed.
Then
these posters were pasted all over the place" "That
should have worked," said the friend.
The salesman
replied, "Well, not only did I not speak Arabic, I
also didnt realize that Arabs read from right to left..."
-- sundeep soni